July 13, 2025 · 7 min read
A 90-day content calendar for your SEO blog
To make a blog work for SEO and sales you need a calendar: which article ships when and which KPI you expect. Here’s the lightweight system that lets our editorial team plan a full quarter ahead.
Key takeaways
Collect topic ideas
Take clusters from the semantic core and assign them to funnel stages: discovery, comparison, purchase intent.
Prioritize by impact
Estimate potential traffic, keyword difficulty and product relevance. Prioritize materials that target commercial queries and can double as lead magnets.
Organize production
Break each topic into stages: research, interview, draft, edit, design, publish. Use a Notion or ClickUp template so nothing slips through.
Measure and refresh
After publishing, log ranking, views, leads and shares. Revisit the article after a month to update numbers and CTAs.
Collect topic ideas
Take clusters from the semantic core and assign them to funnel stages: discovery, comparison, purchase intent.
Add common questions from account managers and sales — these always-on topics solve real pains.
Scan Google Trends and professional chats: if interest in a theme is spiking, move it to the top of the calendar.
Prioritize by impact
Estimate potential traffic, keyword difficulty and product relevance. Prioritize materials that target commercial queries and can double as lead magnets.
Mark articles that already have experts or fresh data available. That way the plan won’t collapse because an interview is missing.
Score every topic with the ICE formula (Impact, Confidence, Ease) — it helps defend the roadmap to leadership.
Organize production
Break each topic into stages: research, interview, draft, edit, design, publish. Use a Notion or ClickUp template so nothing slips through.
Set deadlines with a 2–3 day buffer and automate reminders for authors and editors.
Keep an “idea bank” for emergencies: if an expert is unavailable, pull a backup topic and keep the cadence.
Measure and refresh
After publishing, log ranking, views, leads and shares. Revisit the article after a month to update numbers and CTAs.
If performance misses expectations, review the SERP and beef up the piece with FAQs, checklists or tables.
Run a retrospective each month: which posts shipped on time, where the slips happened, what to improve in the process.
Build a content hub
Connect articles with internal links inside each cluster so search engines see topical depth and boost the whole section.
Create a pillar page for every cluster: give a short overview and list all in-depth materials from there.
Plan distribution
Mark the channels for every piece in advance: Telegram, newsletter, partner blogs, experts’ social feeds.
Prepare repurposed formats (carousel, quotes, soundbites) beforehand — saves time at launch and widens reach.
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